HBR | Managing uncertainty
What Companies that Excel at Strategic Foresight Do Differently
擅长战略前瞻的公司与众不同之处

2026-01-08 2364词 晦涩
By strategic foresight, we mean the disciplined practice of scanning for change, exploring multiple plausible futures, and using those insights to make better choices in the present. The field traces back to Cold War military planning but was embraced by the corporate world in the 1960s and ‘70s, when companies such asRoyal Dutch Shellbegan using scenarios to rehearse possible shocks rather than betting on a single forecast. Today’s methods range from monitoring emerging signals to war games to scenario planning—with AI rapidly expanding capabilities.
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