HBR  |  Generative AI

How Brands Can Adapt When AI Agents Do the Shopping

品牌如何在AI代理进行购物时进行调整

How Brands Can Adapt When AI Agents Do the Shopping
2026-02-19  1719  晦涩
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Left unaddressed, these issues don’t just frustrate customers. They create real operational and financial impact: chargebacks, returns, and customer support costs; privacy violations that trigger regulatory scrutiny or lawsuits; and reputational damage that erodes loyalty and slows adoption.

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