HBR  |  Generative AI

What Should Your Company’s AI Sound Like to Customers?

您的公司人工智能应该给客户什么样的声音?

What Should Your Company’s AI Sound Like to Customers?
2026-03-11  1625  晦涩
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In the work I do advising enterprise leaders charged with implementing AI across marketing and customer experiences, I’m finding that we often now end up talking about the design of conversational interfaces. In these conversations, I’ve begun asking a simple question: Who in your organization decides how your AI should sound, and what informs that decision?

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