Corporate venture capital is experiencingrenewed momentum. Over the past decade, as digital disruption and new technologies have accelerated, CVC activity has grown torecord levelsand has been rediscovered as a way for large companies to stay close to innovation at the edge of the firm. Today, many large companies are launching venture funds alongside traditional R&D to spot emerging technologies, build startup relationships, and open new growth opportunities. Yet the paradox persists: even as more CVCs are launched with ambition and visibility, many still struggle to sustain momentum and quietlyfade within a few years. For today’s senior leaders, the question is no longer whether to launch a CVC, but how to keep it alive long enough to matter.