The French dairy-products giant Danone offers a cautionary case in point. Shortly after being appointed its CEO, in October 2014, Emmanuel Faber unveiled a plan for transforming the company into a global leader in stakeholder capitalism and socially responsible business. As part of it he set out to make the companythe largest B-Corp-certified multinationaland launched One Planet, One Health, a framework for addressing global environmental and health challenges. He also restructured the company’s business portfolio to focus more heavily on plant-based alternatives to dairy products, like the milk, yogurt, and desserts offered by the company’s Silk and Alpro brands.