You have to remember, this was before all of us lived with a constant rain of text messages and emails designed to elicit the information necessary to pull something like this off. These crooks hadn’t brute-forced their way in, or used any sort of sophisticated techniques to gain access to my accounts. Instead, they had relied on publicly available information, and a fake credit card number, to socially engineer their way into my Amazon account, where they looked up the last four digits of my real credit card number. Then they used that information to get into Apple. And because that account was linked to my Gmail, and that to my Twitter, it gave them the keys to everything.