Among many fans in the UK and Europe in particular, there’s a rejection of the commercialised state of ‘modern football’, and I think that’s why ground-hopping trips or ‘football pilgrimages’ abroad have become so popular recently. For example, you can get a lot more for your money by going to watch Borussia Dortmund in the Bundesliga in Germany — cheap ticket, cheap flight and good beer — than getting the train down to London for a big Premier League match.