Last week, A$AP Rocky released “Don’t Be Dumb,” his first studio album in almost eight years, to instant streaming success, but limited cultural conversation. This wasn’t for lack of effort: Rocky has spent more than a year aggressively promoting the project, taking a traditionalist’s approach to its rollout. He sat with the Times for an interview and performed on “Saturday Night Live.” He recruited the filmmaker Tim Burton to design the cover art and tapped Winona Ryder to star in the music video for the album’s lead single. Oh, and have you heard he wrote a diss track about everyone’s favorite punching bag, Drake? Despite the theatrics, the album arrived as most albums these days tend to: an anticlimactic drop in an ocean overflowing with too much content. This is not to say that “Don’t Be Dumb” won’t perform well; it is projected to achieve a No. 1 chart position. But will the record capture the Zeitgeist? Will it survive the fast-moving content cycle or fade into memory? Will Rocky’s name be on the lips of your parents, your colleagues, the kids on the train? It’s possible—Rocky is an A-list star, with a high-profile marriage to Rihanna and a budding acting career. (Last year, he appeared alongside Denzel Washington, in “Highest 2 Lowest,” and Rose Byrne, in “If I Had Legs I’d Kick You.”) But I’d bet that “Don’t Be Dumb,” which lacks a true hit song or a narrative strong enough to satiate the attention economy’s endless appetite, goes the way of most contemporary blockbuster albums. Here for a cup of coffee, gone before dinner.