DARE raised a lot of money, disseminated an anti-drug curriculum across the country, and held big rallies; it mobilized people into action. MADD, on the other hand, empowered local volunteers to make their own decisions about how to fight for the cause. “Mobilizing is about getting people to do a thing,” a political scientist cited by Duhigg explains. “Organizing is about getting people to become the kind of people who do what needs to be done.”