NYTIMES | Fashion
From the Olympics to F1, Watch Brands Increasingly Turn to Sports for Spark
从奥运会到F1，钟表品牌越来越多地借助体育来寻求灵感
An Omega-branded timer at a speed-skating event. Lately, Omega and other brands have been sponsoring teams and athletes across various sports in hopes of enticing fans.
2026-02-09 1699词 困难
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Last week, Breitling became the latest high-end brand to hitch its wagon to Formula 1, signing a deal with the Aston Martin Aramco Formula 1 Team, adding to a deal it announced in August to be the official timepiece partner of the National Football League (N.F.L.).
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