But the advent of artificial intelligence has made platforms like Reddit, which once served as hubs of connection, less human, Ohanian said. “Conservatively, I’d say 20% of all the content we see on social media is fake in some form or another,” he said, echoing some concerns that others have labeled the dead internet theory. “No one really is immune,” he added, explaining how AI models that train on social media data have incentivized the mass creation of content, often utilizing AI, simply to manipulate those models.