TIMES  |  Ideas

Maduro’s Nike Tracksuit and the New Visual Language of Power

马杜罗的耐克运动服与权力的新视觉语言

How branding reframed a moment of political consequence.

How branding reframed a moment of political consequence.

2026-01-07  903  晦涩
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The image mattered not because it diminished power, but because it reframed it. A moment of political consequence was filtered through the visual language of branding—familiar, legible, and emotionally neutral—reshaping how the event was absorbed and understood.

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