Social media users are “becoming Chinese” just in time for the Lunar New Year. But what’s behind the trend, and will it last?
2026-02-13 1913词 晦涩
It’s also—as of a new trend—going to be celebrated by a new cohort of self-identifying “Chinese” non-Chinese social media users, primarily from the U.S., who have embraced the moment as their “Chinese era” or are “Chinamaxxing.”
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