This kind of story set-up is usually framed as much darker in modern pop culture, with Western writers and directors leaning into the dystopian science fiction elements of how we are replacing relationships with one another with interactions with technology. Boyfriend on Demand, however, sticks to the beats of a rom-com and is not particularly interested in portraying the negative social consequences of a technology like this one. Instead, it prefers to explore the emotional contexts and consequences that surround the decisions women make in the attention economy, and in a world that demands so much.