This is important because Volvo knows the look is not good. The brand went to great lengths to hide the lumps on the EX90 launch pictures—showing the car in the very far distance was my favorite tactic—and here with the EX60, it has chosen to reveal its latest EV to the world using the model where the tech is not even in the car. This choice to show off the EX60 with a preserved straight roofline is clearly deliberate, at best aimed at keeping the design team happy, and at worst possibly misleading unsuspecting customers looking to buy the flagship model.